Reblog: Positive Messaging in the 2015 Super Bowl Ads

Here's something I posted on another blog I write. I'd thought I'd reblog it here because you might be interested in some of the things I mention over there, especially since the ads I write about concern cars and beer.

Reblogged post:

I was busy travelling during the Super Bowl and didn't get to see most of the advertisements during the game. But I did catch some while waiting for my delayed flight in the airport and some while in the air because I judiciously selected an airline that provides free satellite television (thanks, JetBlue).

However, some of the ones I did catch got me thinking of the good, positive messages these ads portrayed. I went back and watched all of them this morning and here are some of the ones that I thought were worth mentioning.

I'll start with a trio of ads that talked about being a dad and showed how important he is in the life of a child. I think the first one from Toyota has a clear message showing how the dad stepped in and protected his daughter throughout her life.

The next video from Nissan is a little more open to interpretation. One writer didn't think it was such a good message, but I disagree (although I do agree that it was a bad song choice). The video shows the dad being a part of the son's life, but there are times when the dad had to leave home for his job in order to provide for his family (I can relate as I have to travel for my job, even on Super Bowl Sunday).

But even when he is away, he is always thinking about his wife and son (he calls often and tapes a picture of them onto his car). When he wins the big race, he doesn't go out and party or join the celebrity scene. Rather, he hangs it up (leaves helmet in the race trailer) and returns home to his son--who, in the scene immediately prior, was obviously getting into trouble (based on the mom's expression). Watch the video and decide for yourself.

Read the rest of the blog by clicking here.